NBC News Now is set to expand its streaming service into Mexico and Brazil, regions with significant digital news consumption. The platform offers extensive programming focused on hard news, and it has achieved record viewership during recent elections. Users in these countries will access the service at no additional cost via Samsung devices, highlighting NBC News’s commitment to global outreach.
NBC News is expanding its 24/7 streaming platform, NBC News Now, into Mexico and Brazil, marking a significant step in its global outreach. Launched in 2019, NBC News Now has previously extended its availability to various European countries. It remains committed to delivering hard news and breaking stories, while offering its audience more live and original programming hours than competing news networks.
Samsung device users in Mexico and Brazil will have access to NBC News Now free of charge, with the service maintained as ad-supported. The platform features a range of programming, including “Meet the Press Now with Kristen Welker” and “NBC Nightly News with Lester Holt,” among others.
This expansion comes on the heels of record-breaking viewership, particularly during the recent U.S. elections, where NBC News Now achieved unprecedented engagement. On Election Day, the platform surpassed 100 million views, setting a new benchmark for daily viewership.
This expansion of NBC News Now represents a significant trend towards digital news consumption in Latin America, where a growing segment of the population is accessing news online, predominantly through social media. Research indicates that over 50% of Brazilian internet users read news online, while in Mexico, traditional media remains dominant, although audiences are increasingly turning to digital platforms for news. NBC News Now’s decision to penetrate these key markets reflects its strategic aim of capturing a share of the evolving media landscape in Latin America.
In conclusion, the launch of NBC News Now in Mexico and Brazil underscores the platform’s commitment to providing timely news and an extensive array of programming. By prioritizing hard news and increasing its reach in Latin America, NBC News is positioning itself to adapt to the shifting landscape of global news consumption, amidst a backdrop of record viewership during critical news events like elections.
Original Source: variety.com
