In the wake of the US elections, Bluesky has welcomed over 700,000 new users seeking a refuge from misinformation and toxicity associated with X. With a total of 14.5 million users, the platform provides a moderated social experience, attracting a diverse range of individuals, including public figures. The enthusiasm for Bluesky highlights a significant user migration towards platforms that prioritize user welfare and healthy discourse.
Bluesky, a social media platform that emerged as a notable alternative to Twitter, has recently attracted an impressive influx of over 700,000 new users within a week following the recent US elections. This surge, primarily from North America and the United Kingdom, has helped increase Bluesky’s total user base from 9 million to 14.5 million worldwide. Social media expert Axel Bruns commented that Bluesky offers an appealing refuge for users seeking a more moderated environment free from misinformation and harmful content, distinguishing it from its predecessor, X, formerly known as Twitter. Many disenchanted former Twitter users have gravitated toward Bluesky for a more positive social media experience, escaping from what they perceive as far-right activism and toxicity prevalent on X. Blue sky originated as an initiative within Twitter but gained independence as a company in 2022, primarily under the leadership of its CEO Jay Graber. The platform has capitalized on user dissatisfaction with X, particularly under the ownership of Elon Musk, who has recently been associated with controversial political narratives following the US elections. Prior to this surge, Bluesky experienced significant growth after users reacted to the suspension of X in Brazil and to X’s controversial policy changes regarding blocked users. The positive reception of Bluesky has drawn a diverse array of new users, including various interest groups and social media influencers. Users such as historian Ruth Ben-Ghiat noted the appeal of the platform’s “starter packs,” which connect individuals based on shared interests, and provide diverse perspectives on various topics. Despite facing challenges related to onboarding a rapid influx of new members, the vibrant atmosphere has revivified enthusiasm for social media akin to its early days. Notably, influential figures such as Congresswoman Alexandria Ocasio-Cortez expressed their relief at being part of a community rich with authentic interactions. Additionally, Blusky continues to innovate by incorporating features akin to X, such as direct messaging and video capabilities, while remaining second to Threads in the social networking category on Apple’s App Store.
The context of the increased user migration to Bluesky can be traced to growing dissatisfaction with Twitter, now rebranded as X, particularly after the recent US election cycle which saw significant misinformation and offensive content proliferating across the platform. Users, especially those with liberal viewpoints, appear to be seeking digital spaces that foster healthier discourse and community engagement, distancing themselves from the controversial ownership and policies of Elon Musk’s Twitter. Social media platforms are undergoing transformation, with Bluesky emerging amid these shifting dynamics as a viable alternative offering a more curated experience.
The recent surge in users for Bluesky underscores a significant shift in social media engagement following the tumultuous events surrounding the US elections. Bluesky’s ability to attract users dissatisfied with perceived negative elements on X indicates a potential shift in the social media landscape towards platforms that ensure user safety and community integrity. By cultivating a diverse, user-friendly environment, Bluesky is positioning itself as not only an alternative but also as a potential leader in the next chapter of social media evolution. Bluesky’s commitment to enhancing user experience through innovative features further reinforces its burgeoning status as a sanctuary for those seeking a more informative and respectful online community.
Original Source: www.theguardian.com
