Due to favorable exchange rates for Argentine visitors, Santa Catarina anticipates an increase in tourism, particularly to Florianópolis. In 2024, over 495,000 international tourists have already arrived, indicating a 71.7% increase from the previous year. Officials expect a 15% rise in Argentine tourists, further enhancing the region’s appeal as a prime vacation spot during the peak season.
The influx of Argentine tourists to Brazil is anticipated to rise significantly, particularly in Santa Catarina, due to favorable exchange rates that enhance their purchasing power. The region, known for its inviting coastlines, has consistently attracted Argentine visitors since the 1980s, especially to destinations like Florianópolis, where warm waters and proximity make travel convenient. In 2024, Santa Catarina has already seen a remarkable increase in international tourism, with numbers reaching over 495,000, marking a 71.7% rise from the previous year.
The relationship between Argentina and Brazil has fostered a robust flow of tourists across the borders, with Argentines being the largest international tourist group in Brazil. Historical trends reveal a long-standing preference for Brazilian coastal destinations among Argentine travelers, often facilitated by car travel. The recent appreciation of the Argentine peso further incentivizes tourism, as favorable exchange rates allow for greater spending power, making Brazilian vacations more accessible to Argentines during the peak tourist season from December to March.
In summary, the combination of advantageous exchange rates and the region’s historical appeal is expected to result in a significant increase in Argentine tourists visiting Santa Catarina. Officials anticipate an approximate 15% boost in visitors to the region, contributing to an overall target of 2.5 million tourists throughout the peak season. The sustained interest of Argentine travelers underscores the importance of strategic tourism initiatives and the economic benefits of international tourism for Brazil.
Original Source: www1.folha.uol.com.br
